The question of “How Long Does It Take To Show Up On Search Engines?”, is perhaps one of the most frequent questions that I am asked. The process may seem impossibly long, because once a website goes live, or is launched, a ton of planning, time and perhaps money has been invested in your new website. Waiting to see whether or not your website shows up on search engines, can be an excruciatingly long wait, especially since you’re probably spreading the word about your new site and friends or clients may report that “I cannot find your website”, or “I typed in the URL you gave me and nothing showed up”.
The unfortunate truth is that although waiting is the hardest part, it does take time for a new website or rebuilt website to show up on search engines. Sometimes it takes weeks, sometimes months for a website to be “included” on a search engine and certainly at least several more months for the search engine results for your website to stabilize. For example, if you have a painting company in Dallas, you’ll probably want to be seen for search phrases like “dallas painter”, “dallas painting”, “painting contractors dallas”, etc. In order for this to happen, your site must contain relevant information that pertains to those searches first of all, and then when the search engines display your site for those key phrases, and people click through on your site, then the search engines will start to “learn” that your site is relevant for those terms.
Obviously there is a lot more to it than just that, but be assured that is the very basics and the essence of what you want to happen. Once again though, this takes TIME… Maybe a short time, but more likely a long time. Don’t anticipate launching a website and having it show up on search engines in just a couple of days or weeks, its simply not realistic.
If you absolutely need to drive traffic to your site immediately, (that means getting site visitors – not having your website show up on searches right away), then you can opt for the sponsored pay per click ads offered by Google, Yahoo, Bing and others. The cost is usually $100 +/- to start an account and the “cost per click” is typically between $1.50 and $15.00, but usually averages out to roughly $5.00 per click-through depending on your particular market. Bidding on search terms for something common and competitive like Dallas Painter will be more expensive than something more obscure like Kokomo Candle Maker.
Over the long haul, you want to establish a solid back-link strategy to build up your website’s “link popularity”, which is term that describes how many websites link to yours. Search engines measure these back-links to establish your “popularity”. A website with 1000 other sites linking to it, will show up better on search engines than the site that has only a few. Keep in mind that the quality of the links matter too. You want links from reputable sites that are similar in content to your own.
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