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Let me help get YOUR phone ringing, by providing AFFORDABLE search engine optimization and SEO WEB DESIGN!

Thank you for contacting Best SEO Web Design Naperville, IL about your web design or SEO search engine optimization needs.

Best SEO Web Design
1755 Park Street Suite 200
Naperville, IL 60563
Phone: 630-778-3499
Fax: 630-778-3498

Via Email: Use Form Below

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Regarding YOUR web project, I encourage you to contact me, but I would like to take this opportunity to cover the basics of what you should know in terms of marketing your business online.

1. It is vital for a business to have a Good online presence. The reasons are threefold: It provides a means for you to passively reach new clients that are using search engines to find goods or services you provide. It provides your company with the perception of credibility when people see your company listed at search engines - even if they don't visit your site or buy from you. It provides a method for you to market in a soft-sell situation when you direct potential clients to your site via external advertising efforts. This is where I come in as a commodity to your small business... I provide a level of online presence unattainable on your own, or through typical web design firms, even those who charge many times more than I do.
2. It is important for a small business website to fulfill its primary purpose - Internet Marketing. Its easy for new businesses, or first time site owners to lose perspective of this important fact. For most small businesses, a website is a form of marketing akin to a Yellow Page Ad, or Billboard. Its NOT an extension of the business, or supposed to contain every last detail of your business and processes. The best websites in the World do what they do effectively because they are a direct result of form follows function. A website has to show up on search engines and be able to provide a basic message and able to convert website visitors to potential clients. That's it. In proper business web design, less is more. It takes a harmonious balance of relevant information, persuasive ad copy and imagery to get the job done.
3. Reality check - Not every website visitor is a customer. In terms of online advertising the average conversion rate expected from a good business website is 1%. That means that 1 out of every 100 visitors will call or contact you by email. My websites have performed well beyond that conversion rate for my clients, reaching levels of 11% or more in some cases.
4. Ego check - Not everyone's personality and ideas should go into a website. Smart business owners and managers leave the advertising up to the advertisers. When your teeth hurt you let a dentist work on them and when your car breaks down you bring it to the mechanic. A business website is a critical part of your operation, so you don't want to leave it to an amateur or worse yet, try to do it yourself. Have you ever seen the commercial where the fellow is sitting at his dining room table with his shirt open and holding steak-knife in one hand and the telephone in the other, asking the doctor on the other end of the line: "isn't this something you should be doing?"... Its much the same with website, albeit not anywhere near as critical as open heart surgery. The point is, that you're making a wise decision choosing a web designer / SEO / Internet marketing person to do your web marketing.
5. The Real Cost of Internet Marketing: Many of my clients are folks who have learned the hard way trying to do it themselves unsuccessfully despite spending 100's of hours and $1,000's over the years, or those who have been burned by hiring a high priced web designer or creative firm who had no clue how to help the business they built the website for get customers. Or ... The company that's been around forever with crummy web presence, because they thought that websites were for suckers, only to see they are nearly invisible when tough times like this come along and they need new business. The competition that does show up online gets all their potential clients who are using search engines and it would take them enormous amounts of money and time to play catch up. The real cost is not how much does hiring a web professional cost, but rather how much will you lose by not hiring a professional?
6. Paralysis by Analysis... Maybe we should? What if? How can we? What about?, etc. Sadly many small businesses suffer from this condition when it comes to their websites or web marketing. These folks are trying to hit the bull's-eye on a target 5 miles away with a bee bee gun in a windstorm. The fact is that just like that first step of going into business for yourself, there is no one perfect way to get started advertising online. Businesses learn from their customers... A website evolves based on what customers want or what types of leads the web marketing produces. The important thing to realize is that there are potential clients of Yours, RIGHT NOW, using major search engines to find goods or services that you offer. Unless you get in front of them ASAP, you are losing them to your competition. Whether your message is perfect, or your logo just right, or your product and service listing finely tuned is not as critical as being there when customers have their phone in one hand and their credit card in the other!
7. Competition is Stiff! Okay, so you thought you would be the ONLY company like yours to advertise online right? The truth is that once you start looking online, you're going to see countless numbers of websites all clamoring for your customers. Its all passive - Or is it? Not really. The fact is that there is an absolute value to most common key phrases. You are not alone in that. Not only will you have competition online from other companies like yours, but other websites and companies that seem to have no relevance at all. You'll wonder why they even show up on search engines in the first place. Sometimes they show up by accident, sometimes by design. Either way, you're smart for choosing someone like me who can help you compete online at a level with companies that spend huge money on their Internet Marketing efforts. I can help your small business compete for organic relevance for important key phrases on major search engines.
8. Nobody Controls Search Engines, except search engines. There are web marketing companies and search engine optimization companies, or self proclaimed experts and software pushers who may lead people astray by giving them the impression that somehow they have the secret recipe or know the inner workings of search engines. The fact is that it is ridiculous to think that. Search engines are owned by mega gazillion dollar companies who spend millions and millions on engineering and code. They change almost constantly. The best practice is to follow their guidelines, which is what I do - Its called White Hat SEO. In a nutshell it means that when I build your website, I follow the search engines rules. I don't try to trick them or manipulate them. I try to help them understand and index your web pages, so that they will show them as relevant during searches.
9. Rome was not built in a day, neither are good search results. When a website is built and then submitted to search engines, it takes time for them to first index the pages and then crawl the site. It takes a while longer before they start displaying your site in relevant search results. It takes even longer still, to develop consistent presence for relevant key phrases. You're smart to have me get started on your project right away, because it takes several weeks before a search engine indexes it and several months before it shows up consistently.
10. If it isn't broke, don't fix it. Never is this more clear than when dealing with websites and its one of the reasons that having a professional maintain the site is so important. Search engines are completely textual and they rely on many factors to deem a site relevant for particular key phrases. They measure many aspects of your web pages, including domain name, page name, body text key word density, H Tags, meta tags, alt tags, etc. They measure who you link to and who links to you. They measure the age of your site, they measure human click factor and more. Your site will begin to show what search engines see it as relevant for. If it shows where you want, when you want, its best to leave it alone. When it needs tweaking, it needs to be done a little at a time, re-crawled and wait for the results. This can take several weeks or possibly months before the changes made today take effect. Consistently changing a website is bad for business, unless you're in the business of blogging in which case all that you're doing is adding pages, not changing existing ones.

As far as the actual web project process goes, its really quite simple when you work with me and here's why:

• I'm not cheap I'm irresistibly affordable! The majority of web designers and web design firms charge about $2500 for a very basic 4 or 5 page site. They may charge $100 per hour or more for changes and updates. I charge a fraction of that, yet provide much more value because I combine design, SEO and conversion all in one service. For one low price, you'll get a scalable website that performs and provides ROI.
• I'm your web design guy and at your service. Many web designers and web design firms are nearly unreachable after the sale. I believe in making myself available to my clients and promise quick response. You can email me, text me or call me and I'll conduct consultation, updates, additional projects, etc. Many simple and quick changes I charge nothing for, while other more involved tasks I'll provide an affordable and agreeable quote.
• Its SO EASY to get started on your web design project! You give me the basics about your service or offerings, anything digital you would like to include, point me in a direction in terms of preferences of themes, colors, pictures, or sites you see that you like and I do the rest. I periodically email update notices to let you know what I'm up to, ask you for additional info and allow you to ask about stuff, or add things. Typically in less than a couple of weeks I'll send you a link to see your new site and review it. Over the course of the following month or so you can email me change requests, etc and I will accommodate you as much as possible, given the deal we've struck and based on your goals.
• Changes and Updates: I'm not high maintenance like many designers. I understand... What looked good yesterday might look goofy today, or you might have a better way to do something. I get it and I'm open to that. If its easy and quick I'll change it right away (sometimes while you're on the phone with me), and if its more involved I may quote you a project fee and it may take a few days, but ultimately you are my customer and its your site, so I'll do everything I can to make it what you want. If the ideas you have for the site may compromise your business in some way, I won't sit back and say Yes Sir I'll change your site, without telling you first it might be in bad taste or not help you. Most web design firms just do whatever they are asked without thinking through the repercussions the changes will have on your business.
• Free advice ~ Perhaps the most valuable part of my service is ongoing free advice. I help a wide variety of businesses and am always learning new things. When you have questions, or issues with your site I don't ignore it, I dig deep to get you the answers you need. The way I see it, is that I want to help your business grow. My success depends on your success. Many clients have told me after they get their new site built and start getting new customers that I charge way too little... Don't be fooled - My low price design work is not cheap work... Its all part of my master plan to keep you as a customer and have you refer me at every opportunity. I believe that my success will follow as I genuinely try to help people by providing them with superior service at an affordable and fair price.

Thank you,

Todd Donald
Best SEO Web Design
1755 Park Street Suite 200
Naperville, IL 60563
office: 630-778-3499
cell: 815-582-0562
web: http://bestseowebdesign.com

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