What is SEO (search engine optimization)?
SEO, or "Search Engine Optimization" simply means that the website, or web page, or blog, or whatever is "optimized" for search engines. A website like I build is considered "search engine friendly" and has what it takes to be crawled, indexed and displayed as relevant for key phrases related to its content. A picture is worth a 1000 words, so I will show what this means:
Website I built for a fellow in Wheaton, IL who does Carpet Cleaning: http://wheatoncarpetcleaner.com
Shows up number one at Google for the primary key phrase as well as others. 
Many clients ask me, what's the difference between a website that anyone else would make and seo web design? The answer is simple: Search Engine Optimization, (seo for short), is the practice of building a website in such a way that search engines can easily index it and deem it relevant for related key phrases to its topic. The art of seo copywriting is a skill that takes years to master and much trial and error to hone it so that search engines rank the site well. Todd Donald builds websites with a foundation that is friendly to organic search, (the free listings at Google, Yahoo and Bing). When it comes to seo web design, you will be hard pressed to find a better value than what Best SEO Web Design offers. Let an seo expert build your web design and enjoy the results your new website will bring to you and your company.
Some folks, (even big companies), often confuse "search engine optimizing", with it's counterpart "search engine marketing". The two are not the same and share little at all, with the exception that they can both get a website seen well on searches.
The Difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM), is that SEO is what someone like me performs to the physical site, to make it more relevant in the free search results at search engines, (these are considered "organic" because they are based on the merits of the website). By contrast, SEM is when someone uses the Pay Per Click services, such as Google AdWords, or Yahoo Sponsored Search, to bid on and purchase sponsored ads. Sponsored ads, (pay per click), are those which appear at the very top of search engines and along the sides and have little to do with the persons search typically. We have all experienced the feeling of "bait and switch" when we are trying to search for something and we inadvertently click on a sponsored listing because it appears to be what we want, only to land on a web page that does not apply to our search.
The web design and search engine optimization that Todd Donald provides for small businesses, puts them on a more even playing field with the bigger competition, (who often have full time SEO people on staff, yet focus most of their energy on paid search results, search engine marketing), by enabling the small business to compete for decent organic search results, which are affordable to the small business because they are free and give an extra measure of online exposure, yet not affordable for the larger companies, because they are extremely hard to master and they change frequently which means that a larger business cannot forecast sales and profits based on a steady stream of website traffic and conversion ratios.
Search engine optimization does not guarantee great search engine positions for the best search words... It is merely a move in the right direction to help search engines properly assess your website. Nobody controls organic search results except for the search engine companies. What appears as a number 1 result today, may change drastically overnight with just regular updates to the search engine software. White Hat SEO is your best shot at some level of consistency without going broke buying sponsored pay per click ads via search engine marketing. Using a combination of the two, (SEO and SEM), along with proven Internet marketing techniques such as social networking, email newsletters, ads and links at topical sites, as well as external marketing efforts can substantially increase the chances of your success advertising online. In no way, is online advertising a "set it an forget it", form of building your business. It takes a continuous effort to stay ahead of the pack and search engine optimization is step one, because it provides a good foundation from which to build your web marketing efforts.
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$499 STANDARD VISIBILITY |
$699 SOCIAL VISIBILITY |
$999 SEO VISIBILITY |
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* Note: Prices above are for labor and time for any advertised inclusions such as website design, seo ad copy writing, search submission, search engine optimizing, web graphics, build template or customize template, etc. Best SEO Web Design by Todd Donald is in no way affiliated with search engines, nor has any control over search engines. Additional costs to registered site owner may apply, including but not limited to Domain Name Registration or Transfer and Web Hosting Fees, additional graphics or photos, etc. In the event that you wish to have more online exposure than organic relevancy search engine results and plan to submit your site to paid directories, or utilize SEM (search engine marketing i.e.; Google AdWords, or Yahoo Sponsored Search), additional costs will apply. The prices above are for initial research of key phrases, creation of site, search optimizing, search submission, advertised inclusions and first complimentary change request. Prepayment of services is required, modifications, changes or maintenance requests will be billed via emailed invoice at the minimum rate of $50 per change request or $25 per hour, whichever is greater. |
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