Silk Tree Warehouse Website
Silk Tree Warehouse was perhaps the most difficult of all the website projects I’ve ever done. The owner of a wholesale silk tree operation who had for years sold through his brick and mortar store and team of outside sales representative was facing challenges as the economic landscape was changing rapidly. His company had never had a website, nor a need for one. However with the economic down-turn his primary customers who were furniture stores, home builders and interior decorators simply were not buying silk tree products because they themselves were facing difficulties. Besides being a difficult project, the owner wanted to not only be found online, but incorporate an online e-commerce style of purchasing, but it had to mirror the newspaper style printed sales flyers he was mailing and faxing.
I built this site using Homestead, so that he too could manage the site at some point once it was up and running. The site worked wonders for him and he soon realized the immense potential of online consumers. He was not just selling to his usual customers but had opened up a brand new revenue stream selling silk trees and plants at wholesale prices to individuals in the general public. It also provided him with exposure to nationwide clientele who would buy on a larger scale, purchasers for hotels and the sort who he would have never otherwise been able to market to.
In addition to selling his silk plant products via the website, he also opened up an EBay store to compliment the site and compete in the auction market place. This was a winning combination that has enabled him to stay in business even through the recession which had such disastrous results across the small business marketplace.
From an SEO stand-point, what makes his site do well is quite simply the variety and quantity of what he offers. He has many pages of products and individual product pages that are indexed by search engines and show up when people are looking for such an item by name, type or style.