Having your website appear in the Top 10 organic results at major search engines like Google, is NOT just simply a matter of having a well designed, search engine optimized website! In order for YOUR website to show up as relevant for your most desired and valuable key phrases, you need to have PAGE RANK.
If you don’t want to read this whole article, that’s okay… I am making my personal recommendation to implement a solid back link strategy to help your website show up better on search engines… Its called LINKS MANAGER and its an ethical back link service that meets all the search engine’s guidelines so you won’t get banned for using it.
Page Rank, is what Google calls the rating they provide to any given website for its perceived popularity. That popularity comes in the form of BACK LINKS.
What this means is that when another website links to your website, that’s considered a vote of popularity. That website is essentially “recommending” your website to it’s visitors, thereby proclaiming to the world that your site is an authority or another resource for the visitor to find relevant information on topic with the website that they are currently visiting.
If that sounds confusing, it really is not. Let me clarify and put this in terms you will better relate to:
Imagine that your neighbor is at your house admiring your freshly cut lawn and complimenting you on how lush and green it is. So, the two of you are chatting about the lawn and you get on the topic of conversation about various weed killers, fertilizers, patterns of mowing, etc. Now imagine during that conversation that you mention to your neighbor that you personally recommend a particular brand of lawn fertilizer which you found at your local lawn and garden center.
While that personal recommendation is good for the local lawn and garden center, its not necessarily going to make your neighbor think that you are a horticultural expert. As a matter of fact, even if they visit the lawn and garden store that you recommended, they may not necessarily consider the 18 year old clerk an expert on botanical science.
However, imagine that while at that store you meet the District manager, (who just happened to be visiting that day), and he mentions that the brand of lawn fertilizer that came so highly recommended was actually the result of their corporate decision to carry only the best brand, as a result of enormous studies and sampling by their top decision makers… Now THAT IS A STRONG RECOMMENDATION, from a reputable source.
So, putting this back into perspective from the point of website design and web marketing, (for our purpose lets pretend that our neighbor and the store and the corporation are websites), it plays out something like this:
- Neighbor’s Personal Home Page > recommends a local store and brand. (small popularity vote – a little credit)
- Local Store Website > recommends a particular product brand. (better popularity vote – more credit)
- Product Corporate Website > is the recommended authority on the subject. (most popular – most credit)
For the sake of argument, a search engine may give the neighbor’s website a little bit of credit for knowing something about lawn care, but its insignificant because the neighbor and the product are so far detached and not on topic. The search engine would give the store’s website kudos for recommending the brand because since they carry a lot of lawn and garden stuff, they must know what they are talking about. Lastly, the search engine would give the biggest vote to the brand’s website because the store recommended them and they are obviously an expert on the subject.
So, the lessons here are:
- You NEED back links to make your site seem popular for a given topic.
- The sites that link to yours need to be ON TOPIC and related in some way.
- The sites that link to yours need to be HIGH QUALITY and experts on the topic.
- The sites that YOU link to should be related to the topic of your website.
- LINKS MANAGER can help you create a long term and lasting page rank building program.
To see the links manager solution in action at this website, visit my LINKS PAGE.
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